ALUMNI INTERACTION ON BUSINESS OPPORTUNITIES IN DIGITAL MARKETING BUSINESS OPPORTUNITIES IN DIGITAL MARKETING

FXEC Department of Management Studies organized an Alumni Interaction Programme on “Business Opportunities in Digital Marketing” on 29th January 2026 from 3.30 PM to 4.20 PM. The programme was coordinated by Dr. V. M. Sangeetha, AP/MBA and convened by Dr. D. Annie Rose Nirmala, Head/MBA. The session featured Ms. Thaamini S, Freelancer and FXDOMS Alumna (2023–2025) as the Resource Person. The objective of the interaction was to expose students to real-time industry practices and emerging entrepreneurial opportunities in the digital domain while bridging the gap between academic learning and professional application through alumni engagement.

During the session, the resource person shared her professional journey as a freelance digital marketer and explained how digital marketing has developed into a promising career and business avenue for management graduates. She covered important areas such as freelancing models, client acquisition strategies, digital platforms, content creation, social media marketing, basic SEO concepts, and income generation opportunities. She also highlighted how students can begin careers in digital marketing with minimal investment by focusing on skill development, portfolio building, certifications, and hands-on projects. Real-time examples and case scenarios helped students understand market demands, client expectations, and the practical challenges faced in the industry, making the session highly informative and motivating for aspiring entrepreneurs.