Research and Publications

 List of presentations and participations

International conference

1. Dr.S.Dinesh, Presented paper titled “ E-Tail Q analysis for Online Retailers in India using Structural Equation Modelling” in the International Conference on “Business Analytics and Intelligence” organised by Indian Institute of management, Bangalore held during 11^th-13^th Dec 2013
2. Dr.S.Dinesh, Presented paper titled “ An application of Structural Equation Modelling for measuring brand equity of banking industry” in the International Conference on “Global strategies for an emergent India” organised by Indian Institute of management, Kozhikode & University of Sydney held during 27^th-28^th Dec 2012
3. Dr.S.Dinesh, Presented paper titled “ Measuring Brand Equity of Top Ranked Public Sector and  Private Sector Banks in Cuddalore Town ”in the International Conference on “Synchronizing Management Theories and Business Practices:Challenges Ahead ”organised byDepartmentof Business Administration,Annamalai University&Putra Intelek International college, Malaysia held during 27^th-29^thJuly 2012
4. Dr.S.Dinesh, Presented paper titled “Effectiveness of equity derivatives in capital market segment”in the International Conference on  “Financial Derivatives ”organised by Department of Commerce, Pondicherry University  held during 17^th-19^thDecember 2010
5. Dr.S.Dinesh, Presented paper titled “A Study on Pricing Behaviour in Indian Capital Market with reference to PowergridCorporation of India Limited ”in the UGC Sponsored Sixth  International seminar on       “Emerging Capital Markets:Issues and Challenges”organised byDepartment of Commerce and Financial Studies,Bharathidasan University on January 8^th -9^th 2011
6. Dr.S.Dinesh, Presented paper titled “A study on influence of VALS for determining Brand Equity of Reliance Trends in Tamilnadu”in the Fifth  International Conference on       “Sustainable inclusive growth in the global scenario - issues & challenges ”organised by Department of Management Studies, Adaikalamatha Institute of Management Studies on September 28^th2013
7. Mr.S.SivaKumar, published a paper on “Inter-Relationship between Social Media and Customer Experience in the Hyper-Competitive Business” in the One Day International Conference organised by Anna University, Tiruchirappali on 19^th October 2015.
8. Mrs.P.Stella published a paper on Impact of Globalization on the growth of Consumerism in India in the One Day International Conference organised by Kalasalingam University on 28^th and 29^th January 2010.
9. Mrs.P.Stella published a paper on Sustainable Development – The Necessity of Present Generation in the One Day International Conference organised by Francis Xavier Engineering College on 05^th February, 2015.
10. Mrs.P.Stella participated in the One Day International Conference on Indian Urbanization: Approaches, Challenges and Opportunities organised by Francis Xavier Engineering College on 18^th February, 2016.

National Conference:      

1. Dr.S.Dinesh, Received Best Paper Award for the paper titled " Comparative Study on Cash Market and F&O Segment in NSEIL" during the National Conference on Transformational Excellence in Entrepreneurship & Management (TEEM) organised by SreeSastha Institute of Engineering and Technology, Chennai and In association with National Foundation for Entrepreneurship Development (NFED), Coimbatore on 28/03/15
2. Dr.S.Dinesh, Presented paper titled “A study on disbursement of loan and its effectiveness in repayment with special reference to Co-operative banks in Tuticorin District” in the UGC Sponsored National Seminar on “Prospects of Woment in Business” organised by PG and Research Department of Commerce,ST Hindu College ,Nagercoil held during 19^th&20^thSep 2014.
3. Dr.S.Dinesh, Presented paper titled “Problems and Prospects of Family Oriented Business” in the UGC Sponsored National Seminar on “Prospects of Woment in Business” organised by PG and Research Department of Commerce,ST Hindu College ,Nagercoil held during 19^th&20^thSep 2014.
4. Dr.S.Dinesh, Presented paper titled “An application of Structural Equation Model for measuring Consumer Brand Preference of Virtual Malls for Online Shopping” in the AICTE Sponsored National Seminar on “Social Media - A New Frontier for Business” organised by Department of Management Studies,Dr.SivanthiAditanar College of Engineering, Tiruchendur held during 18^th& 19^thOct 2013.
5. Dr.S.Dinesh, Presented paper titled “ An Analysis of Customer Based Brand Equity for determining Brand Value of Commercial banks” in the National Level Seminar on “CRM in Commercial Banks in the era of Globalisation” organised by Aditanar College of Arts and Science, Virapandianpuram held during 17^th& 18^th Aug 2013.
6. Dr.S.Dinesh, Presented paper in national level Conference on “Evaluation Of Customers’ Risk Perception Towards Electronic Banking”on 3^rdMay 2013 at PSNA College of Engineering and Technology, Dindigul.
7. Dr.S.Dinesh, Presented paper titled “An  application of structural equation modelling for measuring  brand attribute of packed milk” in the second one day National Conference on "Emerging Trends in Global Business” organised by Department of Management Studies, RVS Institute of Management Studies and RVS College of Engineering & Technology on 15^th September 2012
8. Dr.S.Dinesh, Presented paper titled “Study on Pricing Behaviour in Stock Market” in the second one day National Conference on "Emerging Trends in Global Business” organised by Department of Management Studies,RVS Institute of Management Studies and RVS College of Engineering & Technology on 15^thSeptember 2012
9. Dr.S.Dinesh, Presented paper titled “A Study on Traditional andULIPS in life Insurance Industry ”in the National Conference on “ Emerging Paradigms in Insurance Industry”organised byDepartment of Management Studies, Pondicherry University,Karaikal Campus on 26^th March 2011
10. Dr.S.Dinesh, Presented paper titled “ A Study on Growth of  life Insurance Industry ”in the National Conference on “ Emerging Paradigms in Insurance Industry”organised by Department of Management Studies, Pondicherry University , Karaikal Campus on 26^th March 2011
11. Dr.S.Dinesh, Presented paper titled “ Assessment of Perceived Service Quality in Reliance Life Insurance Company ”in the National conference on “ Indian Business Research ”organised by Department of Management, Sri Ramakrishna Institute of Technology  on 24^thMay 2010
12. Dr.S.Dinesh, Presented paper titled “ Measuring Consumer Based Brand Equity in Top Banking  ”at the National Seminar on  the “Rise of Indian Brands ”Organised by SRM University on 8^th and 9^thSeptember2011
13. Dr.S.Dinesh, Presented paper titled “A Study on Recent Trends in Indian Commodity Market”in the UGC sponsored National Seminar on “Innovative Management Practices”organised by Department of Business Administration, Annamalai University on 10^th March 2011
14. Dr.S.Dinesh, Presented paper titled “Strategic Issues on Derivative and Security Analysis “in the National Seminar on “Strategic Issues in Business” organised by Department of Business Administration, Annamalai University on 11^th June 2010
15. Dr.S.Dinesh, Presented paper in national level Seminar on “Human Capital-Perspective and Growth “on 2nd and 3^rd February 2006 at Guru Shree Shantibijai Jain College for women, Chennai.
16. Dr.S.Dinesh, Participated national level seminar on Entrepreneurship development held at Dr.ZakirHussian college, Ilayangudi on 29^th Jan, 2004.
17. Mrs.P.Stella, Participated National Conference on Emerging Trends in Management held at Infant Jesus College of Engineering, Tuticorin on 3^rd  September, 2010.
18. Mrs.P.Stella published a paper on The Impact of BRIC Countries on Economy in the one day National Conference  organized by Department of Management Studies, PET Engineering College on 24^th November 2010.
19. Mrs.P.Stella published a paper on Small Business Management:An Overview in the one day National Conference  organized by Entrepreneurship cum Skill Development Centre, Manonmaniam Sundaranar University, on 25^thand 26^th March 2013.
20. Mrs.P.Stella published a paper on Building Entrepreneurship on the foundation of Values in the one day National Conference  organized by Xavier Institute of Business Administration on 12^th and 13^th February 2014.
21. Mrs.P.Stella published a paper on Skills – The symbol of Sanctity in the one day National Conference  organized byXavier Institute of Business Administration on 29^th November 2014.
22. Mrs.P.Stella published a paper on A Conceptual Study on the Impact of Indian Mobile Phone Users on E-Businessin the one day National Seminar  organized by PG & Research Department of Commerce, St.Xavier’s College on 29^thJanuary 2016.

Faculty Development Programme:

1. Dr.S.Dinesh, Participated in the Two weeks Faculty Development Programme on “Entrepreneurship” in PSG college of Technology ,Coimbatore and Sponsored by DST-NSTEDB during 8^th – 18^th December 2015.
2. Dr.S.Dinesh, Participated in the Two days Faculty Development Programme on “Academic Research Writing” byDepartment of Business Administration, Annamalai University during 8^th – 9^th March 2012
3. Dr.S.Dinesh, Participated in the Faculty Development Programme on “Multivariate Data Analysis for Management Research” during July 18^th -22,2011organished by Mechanical Engineering Department and Centre for continuing Education National Institute of Technology ,Calicut.
4. Mrs.P.Stella, Participated in the Faculty Development Programme on “Teaching – A Profession or Calling” during August 29, 30^th 2009 organished by Infant Jesus College of Engineering, Tuticorin.
5. Mrs.P.Stella, Participated in the Faculty Development Programme during April 05 2014 organished by Francis Xavier Engineering College, Tirunelveli.
6. Mrs.P.Stella, Participated in the Faculty Development Programme during August 28& 29^th 2015 organished by Francis Xavier Engineering College, Tirunelveli.
7. Mrs.P.Stella, Participated in the DST-NIMAT Sponsored Entrepreneurship Awareness Camp during March 07 – 09, 2016 organished by Francis Xavier Engineering College, Tirunelveli.
8. Mrs.P.Stella, Participated in the Training Programme on Big Data Analytics during June 15 – 25^th, 2016 organished by DST, Government of India associated with Francis Xavier Engineering College, Tirunelveli.

Workshop:

1. Dr.S.Dinesh, Participated one month “Work Along Program” conducted at CavinKare Private Limited from July 5^th to August 1^st 2012.
2. Dr.S.Dinesh, Participated in the workshop on “Research and Data Analysis Using SPSS” organised by the School of Management Studies and SPSS South Asia Private Limited, Bangalore held at  National Institute of Technology ,Calicut on 19^thJuly 2011
3. Dr.S.Dinesh, Participated in the workshop on “Data Analysis for Management Research” organised by the Department of Management  SriJayaram Engineering College on 26^th and 27^th May 2011.
4. Dr.S.Dinesh, Participated training course on “ISO 9001 Awareness” from Zandic TQM solutions Private Limited on 10^th June 2011.
5. Mrs.P.Stella, Participated in the workshop on “SPSS” organised by SSN School of Management,SSN Institutions on 22^nd  and 23^rd  January 2010.
6. Mrs.P.Stella, Participated in the workshop on “Research Methodology:Recent Trends and Effective Techniques” organised by Xavier Institute of Business Administration on 15^th February,2013.
7. Mrs.P.Stella, Participated in the workshop on “Teaching by Case Study Method” organised by Xavier Institute of Business Administration on 26^th August,2014.

Annexure-I.B

List of journal publications

Publication in International journal

1. Dr.S.Dinesh, Research paper titled “A study on the effect of brand value on the shareholders’ value with special reference to selected banks in NSE CNX NIFTY” has published inBIOINFO Business Management (International Journal) (Apr 2014- Vol. IV- Issue-I), ISSN: 2249-1791. Impact Factor Value of 6.88
2. Dr.S.Dinesh, Research paper titled “Market Efficiency and Signaling: An Event Study Analysis for NSE with reference to LIC Housing Finance Limited” has published inBIOINFO Financial Management (International Journal) (Nov 2011- Vol. I- Issue-I), ISSN: 2250-0926. Impact Factor Value of 3.28
3. Dr.S.Dinesh, Research paper titled “Testing the Semi-Strong Form Efficiency of Indian Stock Market With Respect to the information content of Profit Booking Announcement” has published inBIOINFO Financial Management (International Journal) (Nov 2011- Vol. I- Issue-I), ISSN: 2250-0926. Impact Factor Value of 3.28
4. Dr.S.Dinesh, Research paper titled “Testing the Semi-Strong Form Efficiency of Indian Stock Market” has published inZenith International Journal of Multi-Disciplinary Research(Jan 2012- Vol. II- Issue-I), ISSN: 2231-5780.
5. Mrs.P.Stella published a Book Review on The HR Scorecard:Linking people,strategy and performance:Written by Brain E.Becker;Harvard Business School Press,2001 in the TSM International Journal of Management,Vol.2,No 1,June 2014. ISSN: 2348-3784
6. Mrs.P.Stella, published a case study on “ITC: The Tobacco majors Corporate Social Responsibilities and sustainable initiatives for ethical leadership” in the TSM Business Review - International Journal of Management,Vol.3,No1, ISSN: 2348-3784, June 2015.

 Publication in National Journal

1. Dr.S.Dinesh, Research paper titled “Assessment of Perceived Service Quality in RLIC at South Tamilnadu” has published inIndian Journal of Commerce and Management Studies (March 2011- Vol. III- Issue-IV), ISSN: 2229-5674. Impact Factor Value of 3.57
2. Dr.S.Dinesh, Research paper titled “Analysis of pricing behavior in Indian capital market with reference to Powergrid Corporation of India Limited” has published inIndian Journal of Finance (Volume 5 • Number  7  •  July  2011)ISSN: 0973-8711. Impact Factor Value of 5.26
3. Dr.S.Dinesh, Research paper titled “A study on Effectiveness of Equity Derivatives in Cash Market segment in India”published in Indian Journal of Commerce and Management Studies (July 2011- Vol. V- Issue-VI), ISSN: 2229-5674.Impact Factor Value of 3.57
4. Dr.S.Dinesh, Research paper titled “A study on retailer opinion about parker of luxor writing instruments Pvt Ltd in chennai” published in SNS Journal of Marketing (October 2011)ISSN: 0975-7627
5. Dr.S.Dinesh, Research paper titled “A study on consumer protection in PACL with special reference to insurance in cuddalore district” published in Indian Journal of Commerce and Management Studies (Nov 2011- Vol II.- Issue-VII), ISSN: 2229-5674. Impact Factor Value of 3.57
6. Dr.S.Dinesh, Research paper titled “A study on portfolio evaluation of Birla Sunlife Dividend yield plus” published inIndian Journal of Applied Research (Dec 2011- Vol I.- Issue-III), ISSN: 2249-555X. Impact Factor Value of 0.8
7. Dr.S.Dinesh, Research paper titled “An application of Structural Equation Modeling for measuring the brand attributes of packed milk ” published in Indian Journal of Applied Research (Apr 2013- Vol III.- Issue-IV)ISSN: 2249-555X.Impact Factor Value of 0.8
8. Dr.S.Dinesh, Research paper titled “Evaluation Of Customers’ Risk Perception Towards Electronic Banking” published in PSNA Journal of Business and System (Accepted for the publication in forthcoming issue) ISSN 2319-2909
9. Dr.S.Dinesh, Research paper titled “Determination of semi-strong form of IndianStock Market with reference to Banking and Automobile Industry” published in Indian Journal of Applied Research (Jun 2013- Vol III.- Issue-VI)ISSN: 2249-555X. Impact Factor Value of 0.8
10. Dr.S.Dinesh, Research paper titled “A Study on Pricing Behaviour of Indian Stock Market – An Empirical Analysis of Selected Information contented in Union Budget 2012 ” published inAdvances in Management (Jun 2013- Vol VI.- Issue-VI) ISSN: 2278 – 4551. H Factor : 1
11. Mrs.P.Stella, published a paper on “A Conceptual study on the impact of Indian Mobile Phone Users on E-Business” in the Xaverian Journal of Marketing, Vol.9, No9, ISSN: 2278-6562, Jan 2016.

 Annexure-I.C

List of book & Edited volume book publications

Book publication

1. Dr.S.Dinesh, Book titled“Pricing Behavior of Financial Instruments”, published withLAP Lambert Academic Publishing, Germany, 2012, ISBN: 9783659143465

Conference publications

1. Dr.S.Dinesh, Research paper titled “An application of structural equation modelling for measuring brand equity of banking industry” published in the edited volume book titled “Global strategies for an emergent India”,IIM Kozhikode and University of Sydney, 2012 Edition, ISBN: 9788192623900
2. Dr.S.Dinesh, Research paper titled “An application of Structural Equation Model for measuring Consumer Brand Preference of Virtual Malls for Online Shopping” published in the edited volume book titled “Social Media - A New Frontier for Business”,Virutcham Publications, 2013 Edition, ISBN:9789380314150
3. Dr.S.Dinesh, Research paper titled “An Analysis of Customer Based Brand Equity for determining Brand Value of Commercial Banks” published in the edited volume book titled “CRM in Commercial Banks in the era of Globalisation”,Virutcham Publications, 2013 Edition, ISBN:9789380314150
4. Dr.S.Dinesh, Research paper titled “measuring brand equity of top ranked public sector and private sector banks in cuddalore town” published in the edited volume book titled “Strategic approaches for marketing management”,Bonfring intellectual integrity, 2012 Edition, ISBN:9789382338109
5. Dr.S.Dinesh, Research paper titled “Effectiveness of equity derivatives in cash market segment in India” published in the edited volume book titled “Financial derivatives: market and application”,Serial publications, 2011 Edition, ISBN:9788183874823
6. Dr.S.Dinesh, Conceptual paper titled “Growth of FDI in food processing industries- A review study” published in the edited volume book titled “Business stratagem”,Southern book house, 2011 Edition, ISBN:9788192030364
7. Dr.S.Dinesh, Conceptual paper titled “Value Attitude and Lifestyle (VALS)” published in the edited volume book titled “Business stratagem”,Southern book house, 2011 Edition, ISBN:9788192030364
8. Dr.S.Dinesh, Conceptual paper titled “Investor protection in stock market” published in the edited volume book titled “Excellence in management practices”,Southern book house, 2011 Edition, ISBN:9788192030357
9. Dr.S.Dinesh, Conceptual paper titled “Study on recent trends in commodity market” published in the edited volume book titled “Excellence in management practices”,Southern book house, 2011 Edition, ISBN:9788192030357
10. Dr.S.Dinesh, Research paper titled “Measuring brand equity of top ranking banks in cuddalore city” published in the edited volume book titled “National seminar on the rise of Indian brands”,SRM university, 2011 Edition, ISBN:9788192176505
11. Dr.S.Dinesh, Conceptual paper titled “Strategic issues on derivatives and security analysis” published in the edited volume book titled “strategic issues in business” ,SCITECH publications (India) Private Limited, 2010 Edition, ISBN:9788183712897
12. Dr.S.Dinesh, Research paper titled “Assessment of perceived service quality of life insurance industry in south Tamilnadu” published in the edited volume book titled “General management practices for organisational sustainability”,Anuragam publications, 2010 Edition, ISBN:9789880627250
13. Mrs.P.Stella, Research paper titled “The Impact of Foreign Direct Investment(FDI) on MobilePhone Service Providers in India” published in the edited volume book titled “Pros and Corns of FDI in Retail Sector”, B-DIGEST Publiations, 2014 Edition, ISBN:9788192904733.