A Workshop on Business Model Canvas

Introduction to Business Model Canvas

Ms. Dharshini explained business model canvas.

Definitions and Concepts:

• Business Model Canvas (BMC): The Business Model Canvas is a strategic management tool that provides a visual framework for developing and analyzing business models.
• Building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure—which help businesses define, design, and innovate their operations effectively.

Real-World Examples

• Amazon (E-Commerce & Cloud Services)
• Speaker also explained about her own product development

Business Model Issues and Challenges

• Speaker suggested the common mistakes in businesses when structuring their models and provide strategies for continuous improvement

Conclusion

Ms. Dharshini emphasized that a business model and innovation is more important in product development.