Entrepreneurship in the Digital World: Tactics for Sustainable Online Income

To commemorate the World Entrepreneurs Day on 21.08.2024, a session on "Entrepreneurship in the Digital World: Tactics for Sustainable Online Income" was organized by the Entrepreneurship Development Cell and IIC in association with the Department of Information Technology. The session was handled by Dr. A. Jainul Fathima, Head of the Department, Department of AI&ML, Francis Xavier Engineering College, Tirunelveli, from 2.00 PM to 4.00 PM. 58 Students and two faculties participated in the program. This event was coordinated by Mr. F. Richard Singh Samuel, AP/IT. The event was conducted under the guidance of Dr. Lourdes Poobala Rayen, EDC Director.

The program started with a welcome address by Mr. F. Richard Singh Samuel. In the ever-evolving startup ecosystem, access to funding and mentorship is vital for transforming innovative ideas into successful businesses. Dr. A. Jainul Fathima, a digital marketing expert, discussed the role of entrepreneurship and developing income with the resources we have. The resource person highlighted how individuals can leverage digital platforms to build sustainable sources of income. The rapid growth of digital economy and how it presents new opportunities for aspiring entrepreneurs. She also underlined the importance of understanding digital tools, trends, and market demands to create a successful online business.

The guest speaker delves into various tactics for achieving sustainable income, such as developing a strong online presence, using social media for marketing, creating valuable content, and leveraging e-commerce platforms. She also highlighted the significance of adapting the technological advancements. She gave examples of successful online entrepreneurs to illustrate practical applications of these tactics. In the conclusion, resource person reiterates the potential of the digital world for entrepreneurs and encourages readers to take advantage of the opportunities it offers. She emphasizes that success in the digital economy requires innovation, resilience, and a commitment to learning and growth. This session underscored the importance of leveraging the resources and expertise available through incubators and accelerators, providing students with actionable insights to advance their entrepreneurial ventures.