MANAGEMENT DEVELOPMENT PROGRAM ON BUSINESS DEVELOPMENT PLAN FOR MICRO SMALL MEDIUM ENTERPRISE

From 06.2.2024 to 10.2.2024, Management Development Program on “Business Development Plan for Micro Small Medium Enterprise” was organized by the Entrepreneurship Development Cell of the Management Studies Department and IIC of Francis Xavier Engineering College in association with Branch MSME-DFO Government of India, Ministry of MSME, Tirunelveli through offline mode. The resource persons were Industrialists and Academicians. The session was coordinated by Dr. V. M. Sangeetha, AP/MBA from 06.2.2024 to 10.2.2024 between 10.00 am to 5.00 pm. A total of 30 participants participated. The program started with the welcome address and EDC Director and IIC president highlighted the significant role of college in promoting entrepreneurship to the students community during their presidential address and facilitation address. First session started after the inaugural session and the resource person was Mr.Mohammed Riaz, Business Coach, ActionCOACH Global. He delivered his speech on the title “Developing a positive workplace culture in small business' '. He started his speech by telling his experience in starting his own venture and the opportunities he explored in his locality to start the business and listed attributes essential to develop a positive workplace culture like Integrity, Treating people in the work area, dedication, commitment and involvement by real time examples. During the afternoon session, the resource person Mr.P.Selvakumar, AP/MBA, FXEC on the title “ Product Selection for starting a business”, highlighted Market Research, Competitor analysis, Trends and innovation in order to identify the product selection. After the tea Break, Mr.Sadayappan Startup owner and mentor delivered Business Plan Preparation. In his speech he addressed various elements in preparing a business plan such as goals, analysis, work strategy, competitor, operations and marketing, SWOT, Mission, Financial, Timeline and Product Description. Then he segmented the participants and clubbed into teams based on their venture. He asked the participants to develop the business plan and participants presented their business plan.