Webinar on Design Thinking: A Creative and Systematic Approach for Innovation

On 22nd Feburary, 2022 a Webinar on “Design Thinking: A Creative and Systematic Approach for Innovation” was organized by the Department of Management studies in association with Entrepreneurship Development Cell & Institution’s Innovation Council at 11:00 am. The program was organized through online mode and coordinated by Mrs. J.Anna Thangam, EDC Co ordinator & Assistant Professor, MBA Department.

Mr.D. Senthil Kannan , Director Holista Tranzworld Limited, PALMS Tuticorin was the Guest speaker. C. Barath, first year student of MBA delivered the welcome speech and Janaki Ram , first year student of MBA introduced the guest speaker.

The guest speaker started his speech with the Steve Jobs quote “Design is not just what it looks like and feels like. Design is how it works. He cited the example of Hippo water roller as a design model to reduce the hardships of bringing water from a long distance by the African people. He also cited another example of “Low Cost Napkin” for the design thinking. During his speech he highlighted the cyclic process of design thinking and Kalams light weight Calipers. As the guest speaker cited number of live examples, it created interest among the participants and asked few questions relating to the necessity of design thinking. Dr. Lourdes Poobala Rayen, EDC Director & IIC President interacted with the guest speaker and appreciated him for the manner in which the concept was presented to the participants with number of live examples. Finally, Karen Adrenaa a first year student of MBA delivered vote of thanks and appreciated the guest speaker for the excellent presentation.