An Autonomous Institution
Accredited by NBA(CSE, ECE, EEE, MECH)
AICTE Sponsored Margdarshan Mentor Institution
DST-FIST Supported Institution | ISO 9001:2015 certified
Recognised Under Section 2(f) & 12(B) of the UGC Act,1956
103/G2, Bypass Road, Vannarpettai, Tirunelveli, Tamil Nadu, India - 627003.
On 28.03.2023 a workshop on “Entrepreneurship in Digital Media” was organized by the Entrepreneurship Development Cell and IIC in association with the Department of CSBS. The session was handled by Mr. M. Gladston Akash Raja, II AI&DS Department, Student Entrepreneur Francis Xavier Engineering College. 64 students from second year CSBS and 2 faculties of CSBS department participated in the program. The program was coordinated by Dr. T. Manimozhi, EDC coordinator of CSBS, Professor/Mathematics, Francis Xavier Engineering College from 9.30A.M. - 3.30 PM.
Mr. Gladston Akash Raja who is a student entrepreneur shared his knowledge and experiences as a student entrepreneur. The resource person said that the Digital entrepreneurs pursue business ventures exclusively on a digital platform. Compared to traditional entrepreneurs, digital entrepreneurs offer different products and services and use different types of funding and marketing strategies. He gave few prominent skills which can be used in the digital media such as social media management, search engine optimization, content marketing, influencer marketing.
The resource person explained the meaning and importance of digital marketing and the steps to be taken to earn income out of it. He insisted that It's important for students to learn about the latest trends in the market to stay ahead of the competition and to explore the opportunities in the world of business. By learning about the recent trends in the market, the students can gain better understanding of the business world and how to succeed in it.
He stressed the need for involving in some income generation ventures to earn through same. He also gave lot of examples in the digital marketing and the entrepreneurial opportunities available to the entrepreneurs. He said that the digital media gave lot of opportunities for the students undergoing studies. The students were given opportunity to interact with the resource person and this evoked good response among the students and they felt very happy and wanted to enter in to the entrepreneurial venture.
