Workshop on How to earn through Digital Media

On 17.04.2024 a session on " Workshop on How to earn through Digital Media " was organized by the Entrepreneurship Development Cell and IIC in association with the Department of Information Technology. The session was handled by Mrs. T. Nancy Lydia, Assistant Professor - Department of Information Technology Engineering, Francis Xavier Engineering College, Tirunelveli from 2.00 PM-4.00 PM. 57 students and 2 faculties participated. This event was coordinated by Mr. F. Richard Singh Samuel AP/IT. This event was conducted with the guidance of Dr. Lourdes Poobala Rayen, EDC Director.

The program started with the welcome address by Mr. F. Richard Singh Samuel AP/IT, Francis Xavier Engineering College. The Guest speaker Mrs. T. Nancy Lydia, began the workshop by highlighting the transformative impact of digital media over the past decade. She emphasized that the digital domain is no longer just an alternative platform but a primary arena for marketing, sales, and engagement. "In today's world, understanding digital media is not just an advantage; it's a necessity," She stressed the importance of originality and authenticity in content. "Your content is your voice. It's how you engage with your audience, so make it count,". One of the highlights of the workshop was the detailed discussion on monetization strategies. The guest speaker explored several avenues for earning through digital media, including advertising, sponsored content, affiliate marketing, subscription models, and digital products. Each method was dissected to understand its potential impact on revenue streams. For instance, she described how affiliate marketing works by showcasing real-life examples where individuals and companies have earned substantial amounts by promoting products and services relevant to their audience. As the workshop neared its conclusion, the speaker emphasized the importance of adaptability and continuous learning in the digital media landscape. She pointed out that digital platforms are ever-evolving, and staying updated with the latest trends and technologies is crucial.