Workshop on Virtual Entrepreneurship

On 28.04.2022 the Entrepreneurship Development Cell of IT department and Institution’s Innovation Council organized a workshop on “Workshop on Virtual Entrepreneurship” through offline mode. Dr.A.Jainul Fathima, Assistant Professor, Department of Information Technology was the resource person. The programme was presided by Dr.J.B.Shajilin Loret and jointly coordinated by EDC director and IIC president Dr. Lourdes poobala Rayen. This program was organized for III year B.Tech students.

The resource person highlighted the process of creating a new—or novel Internet enabled business, product or service. She explained the process of creating a start-up to bring a new digital product or service to the market and also the digital transformation of an existing business activity. This workshop gave a hands-on exercise for some aspects of the digital business designs. Digital entrepreneurship workshop comes with a dual faceted focus; one is to facilitate new and existing business ideas and the second one to establish a strong online presence. Participants gained the hands-on training to explore the opportunities that the Internet offers in terms of growth and expansion of any business by launching it online.

This workshop also provided an opportunity to get insights on starting the own online business and to understand various aspects of online marketing strategies and tools that can improve the business by extending an ongoing support and consulting to ensure the success of the business. The session highlighted about affiliate marketing, selling digital goods, creation of own website.

The session was an eye opening one for the students towards Digital/Virtual Entrepreneurship. The session was an interactive one where the students were very participative in order to explore their talents and to clarify their doubts. Totally 33 students participated in the session. The program was organized by Dr.L.Gandhimathi, EDC Coordinator of IT department.